Total Marketing?

Total marketing seeks to take advantage of a broad range of marketing tools to deliver exceptional results. Specifically, total marketing utilizes marketing strategy, education, automation and digital marketing to provide a complete solution in one place. Marketing strategy is the bedrock behind total marketing. Striking out and implementing digital marketing without a plan produces poor results. Marketing strategy gives direction and... Read More

12 Reasons Why Marketing Plans Fail

In looking at why marketing plans fail the list of possible reasons is lengthy indeed. The following reasons should not be considered all inclusive, rather they represent some of the more common mistakes. Company Focus All good marketing starts with the customer. When companies engage in planning with a bias towards their own situation and knowledge, without involving the customer, bad things happen. This type of behaviour leads to... Read More