VWMS Marketing Automation

Marketing Automation Toronto

VWMS marketing automation works to generate more leads, drive sales and measure your marketing ROI. Marketing automation takes over where digital marketing leaves off. Digital marketing is about driving traffic to your website. Once the traffic gets to your website, marketing automation takes over. This makes sense if you stop to consider the fact that about 3% of all visitors to websites ever fill out a form requesting some kind of action. While this sounds bad, the business model for digital marketing is based on low conversion rates (a conversion being an action taken by a visitor to a website), meaning the 3% figure works for digital marketing.

Still, there is something grossly inefficient about ignoring 97% of the traffic to your website that you have worked hard to create with your digital marketing. Marketing automation captures and manages the 97% of visitors to your site that digital marketing ignores. What this means is that you are then able to take full advantage of your digital marketing efforts by generating more leads, converting more leads into sales and gaining an understanding about the ROI from your activities. This is all part of our Total Marketing approach.

Benefits of Marketing Automation

Marketing automation is an incredible tool. It allows small businesses with limited staff resources to run complex campaigns successfully and manage their time efficiently. Marketing automation also makes it possible for larger companies to connect with each of their customers in a highly personalized way that is hard to do manually.

To be more precise some of the benefits of marketing automation include:

  • Email marketing in conjunction with Canadian Anti-Spam Legislation.
  • Assisting in the retention of existing customers.
  • Creating cross-sell and up-sell opportunities.
  • Lead nurturing and lead scoring.
  • Marketing ROI measurement.
  • Relationship marketing.
  • Lead Generation.
  • Segmentation

How does marketing automation work?

One way of looking at how marketing automation works is to look at it from the perspective of the sales funnel. In the diagram at the right, the three primary functions of marketing automation have been broken down into sections of the sales funnel. This view of marketing automation starts with generating leads.

Marketing Automation Toronto

Generate Leads

The following capabilities of the VWMS marketing automation platform generate more leads for your business:

  • Visitor ID
  • Dynamic forms
  • Campaign optimization
  • Social media integration

Drive Sales

The following capabilities of the VWMS marketing automation platform drive sales for your business:

  • Behaviour tracking
  • Behavioral-Based email automation
  • Lead tracking
  • Lead scoring
  • Sales notifications
  • CRM integration
  • Fully integrated call tracking

Measure ROI

The following capabilities of the VWMS marketing automation platform measure the ROI of your marketing efforts:

  • Campaign analytics
  • Website analyticsv
  • Sales analytics
  • Google Adwords (Pay-per-click) integration

To learn more about VWMS marketing automation you can review our VWMS Marketing Automation document for more detail and/or just fill out our quick and easy contact form, and we will get right back to you.