Vision Statement Tool


Vision Statement Components

Defines the Purpose End State What will the company be in the future?
Identifies the core competencies required to reach the end state What must we do well to reach the end state?
Identifies who validates the end state Who decides that we have achieved the end state?

Testing the Vision Statement

Achievable A vision statement must represent a realistic future because if people do not believe it can be achieved it will fail.
Aligned A vision statement must be in synch with the objectives, strategies, values, and culture that fall out of its direction.
Future Focused Vision Statements should be long term in their outlook.
Future Focused Vision Statements should be long term in their outlook.
Inspirational Vision statements should seek to challenge and motivate those involved to reach for the future described.
Memorable A vision statement must paint an attractive word picture with clearly articulated message.
Transformational A vision statement must issue a challenge to the company’s employees and partners to be exceptional.

Vision Statement Example

“ABC Company will be the undisputed leader in the design, deployment, and care of robotic packaging solutions in the eyes of our customers.”
End State be the undisputed leader / robotic packaging solutions
Core Competencies design, deployment, and care
Target Audience in the eyes of our customers