Mission Statement Tool


Mission Statement Tool Components

Defines the Purpose Why does the company exist?
Describes the Strategy What business are we in and what makes us unique
Identifies the Values What does the organization believe in?
Behaviour What is expected of the employees?

Testing the Mission Statement

Inspirational Does the language used motivate employees to strive to reach the stated purpose?
Directional Does the mission statement provide a clear indication as to where the organization is going?
Focus Does the mission statement make clear what is important to the organization in the pursuit of its mission?

Mission Statement Example

The mission of Big Brothers Big Sisters of America is to make a positive difference in the lives of children and youth primarily through a professionally-supported one-to-one relationship with a caring adult and to assist them in achieving their highest potential as they grow to become confident, competent and caring individuals.
Purpose The mission of Big Brothers Big Sisters of America is to make a positive difference in the lives of children and youth
Strategy primarily through a professionally-supported one-to-one relationship with a caring adult
Behaviour and to assist them in achieving their highest potential as they grow to become