Digital Marketing Strategy Course


Creating Successful Marketing Plans
in the Digital Marketing Age


The Digital Marketing Strategy Course explores the latest in digital marketing trends while helping you to put together a comprehensive and cohesive plan for your digital marketing. Without a plan, you are relying on hope, and hope is not a strategy

Based on my book “Think, Plan, Prosper – How to Create Successful Marketing Plans in the Digital Marketing Age” this course will help you to develop successful marketing plans that meet your marketing objectives and drive business growth.

Digital Marketing Strategy simplifies marketing strategy for you, allowing you to connect better with your customers and achieve your marketing goals. Successful marketing plans in the digital marketing age require a coordinated marketing planning approach that addresses all aspects of digital marketing.

Learn how to:

  • Create effective competitive strategies.
  • Determine your unique selling point.
  • Develop practical customer personas to guide your content development.
  • Gain control of your digital marketing by developing plans to leverage your website, social media, search engine marketing, content marketing, and mobile marketing.
  • Generate brand strategies to protect and grow your businesses most valuable asset.
  • Identify the value you have to offer that matters to customers.
  • Understand the analytical tools available to track your digital marketing performance
  • Understand the complimentary relationship that exists digital marketing and marketing automation


This seminar should be of interest to anyone:

  • Interested in increasing their online leads and how to manage them
  • Looking to complete a digital marketing plan for their business
  • Planning to seek financing for their business
  • Planning to start-up a business
  • Seeking to connect on a stronger level with their customers
  • Seeking ways to improve upon their digital marketing performance
  • Wanting to drive brand awareness

The Digital Marketing Strategy Course covers the following topics:

  • Introduction to Digital Marketing
  • Where Traditional and Digital Marketing Meet
  • Websites and Conversion
  • Content Marketing Strategy
  • Search Engine Marketing
  • Search Engine Optimization Strategy
  • Pay-per-click Strategy
  • Social Media Marketing Strategy
  • Mobile Marketing Strategy
  • Digital Marketing Analytics
  • Marketing Automation Overview

Digital Marketing Strategy participants all receive.

  1. A free copy of “Think, Plan, Prosper – How to Create Successful Marketing Plans in the Digital Marketing Age.”
  2. A complete analysis and scoring of your existing digital marketing that includes your Website, SEO, Social Media, Mobile Marketing and Content Marketing
  3. A competitive comparison of your top three competitors (identified by you) to allow you to understand your competitive position and where to focus your digital marketing efforts.

Digital Marketing Strategy

Is a one day eight hour course delivered in the Ron Joyce Centre of McMaster University in Burlington Ontario.

  • $350 + HST
  • Payable in full before the seminar
  • Represents a greater than 50% discount as compared to similar courses available at local Universities which cost as much as $729.00 + HST with no free book or competitive digital marketing analysis.

Payment Options: By email money transfer or PayPal

Volume Discounts: Will be considered on a per organization basis


My personal experience includes practical marketing roles in both large enterprises and small business. In my role as the General Manager at Flairco Inc. I ran a small business for five years turning it around and facilitating the sale of the business.

I possess a Certificate in Adult Learning from the University of Western Ontario and will be applying adult learning principles and techniques in the delivery of the seminar.

I have taught marketing strategy for fifteen years and created and delivered a Digital Marketing Course at the University of Guelph.

I look forward to helping you boost your marketing performance. If you have any questions, I can be contacted at 905 467-4639, or by filling out the quick contact form below.