The Buying Cycle Content Matrix


BUYING CYCLE CONTENT MATRIX

Attention Interest Evaluation Purchase Post Purchase
  • Advertising
  • Articles
  • Blog
  • Cheat Sheets
  • Checklists
  • Direct Mail
  • Email
  • Infographs
  • Newsletters
  • Press Release
  • Social Media
  • Tip Sheets
  • Book
  • Comparison Chart
  • Demo Videos
  • eBook
  • Email
  • FAQ
  • How To
  • Infographic
  • Paid Search
  • Podcasts
  • Public Speaking
  • Social Media
  • Testimonials
  • Trade Shows
  • Webinars
  • Workshop
  • White Paper
  • Case Studies
  • Consultation
  • Comparison Chart
  • Customer Lists
  • Email
  • Free Trial
  • Online Course
  • Quote
  • Reviews
  • Seminars
  • Testimonials
  • Tutorials
  • Webinar
  • White Paper
  • Analyst Report
  • Bundling
  • Consultation
  • Coupons
  • Demonstration
  • Estimate
  • Maps
  • Membership
  • Product Detail
  • Quote
  • ROI Calculator
  • Site Locators
  • Special Offers
  • Time Sensitive
  • CTA
  • Contests
  • Coupons
  • Email
  • Feedback Forms
  • Giveaways
  • Newsletters
  • Referral Bonus
  • Reviews
  • Social Media
  • Special Offers
  • Surveys
Suspects:
The total market of potential customers
Prospects:
Demonstrated some form of Interest but are not yet qualified
Qualified Lead:
Interest is confirmed and has been qualified as a potential customer
Customer:
Purchases the product
Preferred Customer:
Customer that has repeat, or higher value, purchases and serves as a referral
GeneralSpecific
MassPersonal
EmotionalLogical